Name: FirstName LastName
- Date of Birth:
- Gender: Male/Female
- Location: Iasi, Romania
- Work place: Organization Name, Engineer
- School: Palo Alto High School (if required)
- Technology Level:(if required)
Some points extracted from detailed description, that are specific for this persona and the reason we chose it. For example (phrases are recommended not just simple list of points):
- Experience with certain products;
- Dislikes about certain aspects;
- Disabilities relevant to our research;
- Working environment;
- Social connections;
- The user's goals.
Goals are the reasons users perform tasks, not the tasks.
- Practical Goals:
- Personal Goals:
- Business Goals:
Frustrations and Pain Points
Some of the difficulties the user has with the product.
- UI, Interaction, User Experience;
- Dislikes relevant to the research;
- Unreliability of the product;
- Difficulties in completing tasks;
- Problems with the product: slowness, hard to use, no feedback provided;
"A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design." (Kim Goodwin, Cooper.com)
Regarding the persona type: Primary/Secondary/Negative/Supplemental/Served/Customer, these categories of personas are defined in About Face 3.0 by Alan Cooper.
A few personal details regarding relationship to the application domain in which we will use the personas, work life, social life, teamwork etc.
This section should be structured as a story.
Regarding selecting goals it is recommended to be dived into:
- Practical Goals like: avoid meetings, being efficient;
- Personal Goals like: not feeling stupid (the product insults the user), getting an adequate amount of work done, having fun;
- Business Goals like: increasing student enrollment, getting good education.
List any prior experience that is relevant to the persona
- Experience with certain applications, products;
- Frequency of use.
- Fluid Personas;
- An introduction to personas and how to create them;
- The Persona Lifecycle, Keeping People in Mind Throughout Product Design, John Pruitt & Tamara Adlin;
- This version of Personas Template includes microdata markup using schema.org Schemas.
Develop and list a few scenarios in which your product is used (when, how and with whom it is used) by this persona. In developing these scenarios consider the Main points, Goals and Frustrations & Pain Points. Describe the scenario in a few phrases and also establish a few end points. Images could be used to describe the scenarios.
Other details regarding this persona.